Ulta Liter Sale 2024 In India.  — the ulta jumbo love event, also known as the liter sale, runs for about three weeks and gives you some sweet deals on big bottles of shampoo and conditioner, like the. Ulta holds this sale only twice a year, so expect it again in late june.

 — the ulta 21 days of beauty event is the beauty retailer’s biggest sale of the year, and it’s on now through sept.  — we put together a list of the yearly shopping events at ulta.